MIGRAIN: Audience Theory 1
Hypodermic needle model 1) Read this Mail Online article about the effects of video games . How does this article link to the hypodermic needle model? The hypodermic needle suggests the media injects information into the audience like a hypodermic needle and therefore can have a dangerous effect on us. This article is a prime example of the hypodermic needle theory as it convinces the reader that people who constantly play violent video games "assume the world was hostile and react aggressively". The reason why this is classed as the hypodermic needle is because the media text is using so called facts and figures to portray violent video games such as 'Call of Duty' and 'Condemned 2' to have an aggressive and negative effect on people. The way in which they do this is by conducting an experiment whereby 70 French university students where either asked to play a violent or non-violent game for 20 minutes a day, during an allocated time period of thre...