Shania Media 1 - Mr Halsey

1)  Media consumption audit 2)  Language: Reading an image - advert analyses 3)  Reception theory 4)  Semiotics: icons, indexes and symbols 5)  Genre: Fact sheets and genre study questions 6)  Narrative: Fact sheet questions 7) Textual analysis  8) Blog feedback and learner response  9)  Audience classification (Psychographics presentation) 10) Audience theory 1 11)  Audience theory 2 12) Audience theory: Media Effects factsheet

  1) Social learning theory has been criticised for simplifying the causes of violence in society. Do you think the media is responsible for anti-social behaviour and violence? The social learning theory is a theodicy that suggests people learn from one another, whether it be through observation, imitation and modelling; media is an example of how people can use these skills to learn. For example, one type of media texts are video games, whereby some of them encourage violence by creating violence-oriented games. In my opinion, I do believe that media is responsible for anti-social behaviour and violence, to an extent. The reason I believe this is because there have been many social experiments and news reports of people of all ages imitating behaviour they have witnessed through media texts. An example of this is the murder of two-year-old, James Bulger. He was abducted, tortured and murdered by two ten-year-old boys, Robert Thompson and Jon Venables. Bulger was led away from t