Shania Media 1 - Mr Halsey

1)  Media consumption audit 2)  Language: Reading an image - advert analyses 3)  Reception theory 4)  Semiotics: icons, indexes and symbols 5)  Genre: Fact sheets and genre study questions 6)  Narrative: Fact sheet questions 7) Textual analysis  8) Blog feedback and learner response 

WWW: This is a mixed picture – your reception theory analysis for the RBK advert is excellent and shows great potential for Media. The text you chose as a second advert analysis for reception theory is also very interesting (different to ‘reading an image’ but it works here). You show you understand reception theory which is great… but unfortunately other work is missing. EBI: Firstly, you are missing a key piece of work: the icon/index/symbol work ( https://mediamacguffin12.blogspot.co.uk/2017/09/migrain-semiotics-icon-index-symbol.html  ). It’s so vital that you keep up with the workload and complete work on time – if you are completing the expected five hours’ of media homework a week you will easily keep on top of the work for both sides of the course but I don’t think that’s the case currently (at least not consistently). Secondly, not all your work is at the same level as your RBK reception theory analysis. Even the second advert for reception theory could have offered

1) Find three examples for each: icon, index and symbol. Provide images or links. Icon:  Index: symbol:   2) Why are icons and indexes so important in media texts? Icons and indexes are important in media texts because they are a visual aid for the viewer. They help the viewer depict what the media text is trying to portray and allows them to relate to the texts; without icons and indexes, it makes it hard for the person viewing the media text to understand and relate. 3) Why might global brands try and avoid symbols in their advertising and marketing? The reason why global brands may avoid using symbols is because symbols allows the viewer to interpret it the way they wish to, which may make them lose focus as to what the brand is trying to portray. Also, symbols don't mean the same thing or are not used all around the world, which means it makes their advert or marketing very limited to countries that tend to understand the particular symbols used. For

Media Factsheet 14 - Telling Stories: The Media's Use of Narrative 1) Give an example from film or television that uses Todorov's narrative structure of equilibrium, disequilibrium and new equilibrium.  The equilibrium is he gives permission for his daughter to travel to Paris with her best friend, after refusing her request. The disequilibrium is his the two girls are kidnapped. The new equilibrium  is when the father goes on a mission to find his daughter and her friend, and brings them back home safe and sound. 2) Complete the activity on page 1 of the Factsheet: find a clip on YouTube of the opening of a new TV drama series (season 1, episode 1). Embed the clip in your blog and write an analysis of the narrative markers that help establish setting, character and plot. As you can see in the clip, the TV programme is set in a jail, where there are 5 main characters (Michael, Lincoln, Sara, Sucre and Brad). The main plot of the series is Michael tatto

    Media Factsheet 03 - Genre: Categorising texts 1) What example is provided of why visual iconographies are so important? The example provided is 'Star Trek' and 'Star Wars' where both use iconographies from Science fiction, but they use it in different way. Star Trek uses more futuristic settings which relates to a more glorified world of the future. The Star Wars universe is far less ideal, but they both come under the same genre of Science-fiction. For example, both films are set in outer space, use space ships, use aliens as characters, use laser guns and high tech devices, but they use different setting in order to make their film distinct.  2) What examples are provided of the importance of narrative in identifying genre? The examples that are used is soap operas and sit-coms. In soap operas, the story takes a long time to develop because that are lots of underlining issues being dealt with at the same, which will continue throughout future

 1)  write a paragraph for each advert analysing the dominant, negotiated and oppositional readings. The dominant reading for this advert is Reebok are trying to portray the image of 50 Cent coming from a poorer, less advantage background, and he came up from nothing without anyone to support him.The quote "there is no plan B" shows that people should put 100% into every day as it is unlikely they will get another opportunity to do better. Reebok are trying to say that using their products will help individuals feel confident enough to build themselves up from nothing.  The negotiated reading is that Reebok have chosen to dress 50 Cent in a hat, chains and a vest which is normally associated with gangs and violence. However, the audience could read this is he came from gangs and crime but he still bettered his life, and that anyone can improve their lifestyle by using products from Reebok.  An oppositional reading is the way that the image is portrayed. The use