MIGRAIN: Index



1) Media consumption audit
2) Language: Reading an image - advert analyses
3) Reception theory
4) Semiotics: icons, indexes and symbols
5) Genre: Fact sheets and genre study questions
6) Narrative: Fact sheet questions
7) Textual analysis 
8) Blog feedback and learner response 

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Semiotics: icon, index, symbol

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1) Find three examples for each: icon, index and symbol. Provide images or links. Icon:  Index: symbol:   2) Why are icons and indexes so important in media texts? Icons and indexes are important in media texts because they are a visual aid for the viewer. They help the viewer depict what the media text is trying to portray and allows them to relate to the texts; without icons and indexes, it makes it hard for the person viewing the media text to understand and relate. 3) Why might global brands try and avoid symbols in their advertising and marketing? The reason why global brands may avoid using symbols is because symbols allows the viewer to interpret it the way they wish to, which may make them lose focus as to what the brand is trying to portray. Also, symbols don't mean the same thing or are not used all around the world, which means it makes their advert or marketing very limited to countries that tend to understand the particular symbols used...
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MIGRAIN: Audience Theory 1

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 Hypodermic needle model 1) Read this  Mail Online article about the effects of  video games . How does this article link to the hypodermic needle model? The hypodermic needle suggests the media injects information into the audience like a hypodermic needle and therefore can have a dangerous effect on us. This article is a prime example of the hypodermic needle theory as it convinces the reader that people who constantly play violent video games "assume the world was hostile and react aggressively". The reason why this is classed as the hypodermic needle is because the media text is using so called facts and figures to portray violent video games such as 'Call of Duty' and 'Condemned 2' to have an aggressive and negative effect on people. The way in which they do this is by conducting an experiment whereby 70 French university students where either asked to play a violent or non-violent game for 20 minutes a day, during an allocated time period of thre...
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Blog feedback and learner response

WWW: This is a mixed picture – your reception theory analysis for the RBK advert is excellent and shows great potential for Media. The text you chose as a second advert analysis for reception theory is also very interesting (different to ‘reading an image’ but it works here). You show you understand reception theory which is great… but unfortunately other work is missing. EBI: Firstly, you are missing a key piece of work: the icon/index/symbol work ( https://mediamacguffin12.blogspot.co.uk/2017/09/migrain-semiotics-icon-index-symbol.html  ). It’s so vital that you keep up with the workload and complete work on time – if you are completing the expected five hours’ of media homework a week you will easily keep on top of the work for both sides of the course but I don’t think that’s the case currently (at least not consistently). Secondly, not all your work is at the same level as your RBK reception theory analysis. Even the second advert for reception theory could have offe...
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