Shania Media 1 - Mr Halsey

1)  Men's Health - Audience 2)  Men's Health - booklet blog summary 3)  Men's Health - Representation journal article and questions 4)  Magazine production task - learner response 5)  Men's Health - Industries and the impact of digital media 6)  Oh Comely - Audience 7)  Oh Comely - Close-textual analysis 8)  Oh Comely - Representation 9)  Oh Comely - Industry case study 10)  End of Year 1 exam - learner response

Create a new blogpost on your Media Exam blog called 'End of Year 1 exam learner response' and work through the following tasks: 1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to). WWW: section A is reasonably solid, so you have a platform to build on here. you apply narrative theories correctly and discuss masculinity and context well. EBI: Clearly section B is the key issue here. you need to seriously reflect on why you haven't written anything - the TV question was tough but men's health and audience is pretty standard. is this not doing the blog work in the first place? revision? timing? exam technique? 2) Read the  mark scheme for this exam  carefully, paying particular attention to the 'indicative content' for each question. Identify ONE point you could have added for the first three questions in Section A: Q1 additional point/theory:  Binary opposition: cover image creates classic binary opposition of good

Create a new blogpost called 'Magazine cover learner response' and complete the following tasks: 1) Add your finished magazine cover as a JPEG image. 2) Type up your feedback from your teacher. If you've received this by email, you can copy and paste it across - WWW and EBIs. WWW: Good original image – mise-en-scene works well. I like the camera shot and pose –although I wonder if the model needs to be making eye-contact with the audience (every Vogue example I can find online has the cover model looking at the camera). EBI: The biggest issue holding this back is that it doesn’t really feel like a Vogue cover. Partly that’s due to the lack of eye-contact but there are other aspects. For example, the masthead (Vogue title) is way too big – on real Vogue covers it doesn’t take up so much of the front cover. Similarly, as you say in your evaluation, Vogue covers tend to have 5+ cover lines/main flashes but you’ve only got three. One Photoshop po

Iceberg Press Visit the  Iceberg Press website  - particularly the  Who Are We page  and the  Why Are We Here page . Read the content and then answer the following questions: 1) Why did the people behind Iceberg Press set it up? The editor and the mission statement correlate as they believe in print. They want to bring back independent magazines. 2) What is the Iceberg Press mission statement? (It's on the  Why Are We Here page  and is a series of statements). They do this for the audience and they don't chase the money and they believe in orint 3) What are the two magazines that Iceberg Press publishes? The Simple Things and Oh Comely 4) What similarities do you notice between The Simple Things magazine and Oh Comely? The star image isn't tradiiotrad in the sense that the focus of the magazines are different. They don't focus on the physical nature of the stars but their mindset and their skills. 5) What differences can you find between Hearst UK, publisher of Men

Front cover 1) What do the typefaces used on the front cover suggest to an audience? The typeface is cursive and lower case suggesting that the magazine subverts stereotypes and breaks conventions. Probably because it is cursive it creates a more personal connection with the audience, not a connection between the audience and a product as normally seen in a traditional magazine like Cosomopolitan. 2) The words under the title introduce the content and topics addressed. What do these suggest about the potential audience of Oh Comely? 'Mischief' suggests rebellious nature, but also the audience are cultured as they discuss 'stories, film and music'. 3) How do the cover lines use narrative to create enigma? What do the cover lines suggest about the magazine's content and audience? The magazine is poetic to be sold to a niche audience - enigma code. Also uses alliteration, so it reinforces the conventions used to gain audiences. The coverlines suggest a minimalist appr

1) How does Oh Comely introduce itself? It identifies itself as targeting a creative audience, and providing intellectual voices and articles to appeal to their audience. 'A mix of powerful words and pictures, stylishly presented and much loved by its readers'. 2) How do the print circulation/readership statistics for Oh Comely compare to Men's Health? Men's Health has 180,000 in circulation a month and a readership close to 1mn. h Comely has a readership of 27. 3) How is Oh Comely distributed to the audience?  It is sold through independents like WHSmith and international outlets. They also sell them on their website. 4) What do you think the target audience demographics for Oh Comely might be? Some details are provided by the magazine (e.g. average age 27) but make an educated guess on further demographic details. I think the audience are white middle class graduates ages 24 to 34. They will be educated and of an ABC1 group as they can afford the high price of the ma

1) Hearst UK is part of Hearst Communications. What is Hearst Communications and where is it based? It's a mass media and business information conglomerate based in Manhattan, Hearst Tower. It is stilled owned by the Heart family. 2) What media industries and brands make up the Hearst Communications conglomerate? They own magazines, newspapers, broadcasting and internet companies. Some magazine brands that make up Hearst are: Cosmopolitan, Esquire, Men's Health, Women's Health. Newspaper brands: The Telegraph, Greenwich Time. Sam Francisco Chronicle. Broadcasting brands: A+E Networks, ESPN, Verizon, Cosmopolitan TV, Hearst TV. Internet brands: Awesomeness TV, Digital Spy, Kaboodle. 3) What was the global revenue for Hearst Communications (in dollars) for the most recent year on record? $10.8 bn 4) Focusing on Hearst UK, what other magazine brands are part of Hearst UK publishing? How many UK people do they reach in print and online? Other brands include: Cosmopolitan,

1) Why is Men's Health defined as a 'lifestyle magazine'? It was a marketing strategy to attract men and gain their interest in the last century, as they previously were not. The publications first few pages are men to draw in men about topics other than health. 2) Why is advertising significant in helping to shape masculine identity? Advertising promotes consumption of a product, which is used for personal fulfilment. These goods help men person society's expectations of identity effectively, and to stress their anatomy. 3) The article suggests that the representation of masculinity in Men's Health is not fixed or natural and is subject to constant change. What media theorists that we have studied previously can be linked to these ideas? Masculinity is socially constructed and there can be multiple versions of masculinity. Gelfer: 5 stages of masculinity. Rubio-Hernandez: masculinity is socially constructed. Butler: gender roles are 'a performance'

1) Write a one-paragraph summary of your notes for each key concept from the booklet: Media Language (e.g. conventions, narrative, genre etc.) The coverlines are big and bold in black and blue font to represent the traditional colours of masculinity. The magazine is promoting a healthier lifestyle which is a hegemonic reading but they are offering no other alternative than the traditional hypermasculine traits, which are used to counter any other modern interpretations of masculinity. They use alliteration which are catchy and memorable - 'blast body', 'wage war', and the verbs like 'blast' and 'build' are masculine active words which reinforce gender roles - with even more evidence showing that the magazine is reinforcing hypermasculine traits. They even use a narrative of a 69 year old runner who is healthy and conforms to the physically fit lifestyle that the magazine promotes. This can create insecurities with the audience as they feel that they f

1) How does the magazine introduce itself? They say that they are the best selling men's lifestyle magazine in the world. They promote visually engaging health, well being and nutrition with content covering fashion, grooming, watches, tech and travel. 2) What does the introduction suggest about the representation of masculinity in Men's Health's? Their representation contains modern features of men creating visually appealing look whereas intraditional masculinity views, this grooming side was negated. But it also does contain the traditional aspect of men's lifestyle magazines which have always been around in some form givingsurveillance(Blmber and Katz) to those on self-improvement. 3) How do the print statistics for Men's Health compare to GQ and Esquire? Men's Health has the highest copy sales, with the highest readership and the highest number of ABC1 andAB readers. 4) What is the difference between circulation and readership? Circulation are how many c