End of Year 1 exam learner response


Create a new blogpost on your Media Exam blog called 'End of Year 1 exam learner response' and work through the following tasks:

1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to).


  • WWW: section A is reasonably solid, so you have a platform to build on here. you apply narrative theories correctly and discuss masculinity and context well.
  • EBI: Clearly section B is the key issue here. you need to seriously reflect on why you haven't written anything - the TV question was tough but men's health and audience is pretty standard. is this not doing the blog work in the first place? revision? timing? exam technique?
2) Read the mark scheme for this exam carefully, paying particular attention to the 'indicative content' for each question. Identify ONE point you could have added for the first three questions in Section A:

Q1 additional point/theory: 
Binary opposition: cover image creates classic binary opposition of good and evil, hero and villain etc.


Q2 additional point/theory/CSP reference: 
Bell boy characters reflects change in culture and society – traditionally masculine role/appearance but ends advert in purple jacket putting on mascara.


Q3 additional point/theory/CSP reference: 
Protest song with cultural significance: slavery, 13th amendment, ‘black codes’, documenting discrimination in society and mass incarceration, link to Selma (director/cinematographer), civil rights movement. Use of floating black square motif to build on lyrical references.


3) Section B requires you to write extended essays with 35 minutes and 5-7 well-developed paragraphs per question (excluding introduction and conclusion). Count the number of paragraphs you wrote for each question in Section B excluding your introduction/conclusion:

Q6 number of paragraphs: 0

Q7 number of paragraphs: 0

4) Question 6 (TV industry) was arguably the hardest question on the exam. Write a new paragraph that answers the question referring to either Capital or Deutschland 83 and the global TV industry. Use the indicative content in the mark scheme to help you.

The TV industry seems to be involved more and more digitally. Younger audiences consume content for free of platforms like YouTube or paid subscription services like Netflix or Amazon Prime. Deutschland 83 uses Walter Presents which is also aired VOD on the Channel 4 website. Capital is also advertised online on YouTube. This shows that the growing nature of the TV industry seems to be aiming for more digital consumption for younger audiences globally. TV is reduced in viewership in terms of a younger demographic.
5) Question 7 was a synoptic question that rewarded your ability to cover all four key concepts of Media. Write a new paragraph for this essay using the indicative content in the mark scheme to help you.


Men's Health appeal to consumers by using educated language. The editorial section features knowledge of Greek Mythology, highlighting that the audience will be a Succeeder group, being at the top of their field and who can afford the knowledge in Men's Health to make them a better man. But also it uses relationships with the audience. The editor understands that the audience may have gotten out of shape in the holiday season and plans to set them straight. This is how Men's Health keep a loyal audience. They want to empathjem with audience and reflect their personal identity (Uses and Gratifications) in the magazine. 

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