Shania Media 1 - Mr Halsey

1) How does Gilroy suggest racial identities are constructed? Gilroy has published work on a arange of subjects. He consistently argued that racial identities are historically constructed- formed by colonisation, slavery, nationalist philosophies and consumer capitalism. 2) What does Gilroy suggest regarding the causes and history of racism? Racial identities are the result of racial abuse. Racial characters are caused by authentic clashes that have brought diverse gatherings into resistance. This shouldn't imply that that there were no human contrasts previously recorded clash between various gatherings; diverse people bunches existed however their disparities were not characterised by 'race' lines. 3) What is ethnic absolutism and why is Gilroy opposed to it? Ethnic absolutism is a line of reasoning which sees people are a piece of various ethnic compartments, with race as the premise of human separation. Gilroy is against ethnic absolutism as it is counter to his conte

Industry: Condé Nast 1) Research Teen Vogue publisher Condé Nast. What other magazines do they publish and how much money did they make last year? The magazines that are under Conde Nast's name are Wired, The New Yorker, Glamour, Vanity Fair and a few more. The company made £6.9 million in 2017 which is half as much as they made in 2016. 2) What are Teen Vogue’s main sources of income? Their main source of income is advertising and monetisation online along with selling data about their audience to advertisers to make a revenue. 3) How are traditionally print-based products like Teen Vogue diversifying to create new income streams? They would use celebrity endorsements to give their brand a certain exclusivity that this celebrity supports this brand, more recently companies have taken advantage of the new age of more active readers and publishing content that they would be interested in. 4) Why is sponsored content and ‘advertorial’ particularly important in media linked to the fa

Audience 1) Analyse the  Conde Nast media pack for Teen Vogue . What is the Teen Vogue mission statement and what does this tell us about the target audience and audience pleasures? Their mission statement is to empower, enlighten and empower and this means that the audience pleasures include surveillance as it provides a political agenda and information that audiences would want to know. There could also be audience pleasure of personal relationships as it provides an inclusive environment and amplifying voices so audiences feel engaged. 2) What is the target audience for Teen Vogue? Use the media pack to pick out key aspects of the audience demographics. Also, consider the psycho graphic groups that would be attracted to Teen Vogue: make specific reference to the website design or certain articles to support your points regarding this . The target audience  is still interested in celebrity content and beauty – which Teen Vogue addresses by featuring the ‘opinion leaders’ (two-step f

Teen Vogue: background reading Read this  Guardian feature from 2017 on Teen Vogue  and answer the following questions. 1) What was the article that announced Teen Vogue as a more serious, political website – with 1.3m hits and counting? An article by Lauren Duca about the 'gaslight' of America and Donald Trump 2) When was the original Teen Vogue magazine launched and what was its original content? Teen Vogue first launched in 2003 and the original content was based around lifestyle, fashion and beauty 3) How did editor Elaine Welteroth change Teen Vogue’s approach in 2015? She thought that Teen Vogue should take a more serious approach in which it should talk more about society, politics and things such as feminism 4) How many stories are published on Teen Vogue a day? What topics do they cover? They publish between 50 to 70 stories a day and focuses on fashion, entertainment and current affairs 5) What influence did digital director Phillip Pi

Media Magazine reading Media Magazine 55 has an overview of technology journalist Bill Thompson’s conference presentation on ‘What has the internet ever done for me?’ It’s an excellent summary of the internet’s brief history and its impact on society. Go to  our Media Magazine archive , click on MM55 and scroll to page 13 to read the article ‘What has the internet ever done for me?’ Answer the following questions: 1) Looking over the article as a whole, what are some of the positive developments due to the internet highlighted by Bill Thompson? A positive development due to the internet is the quick communication; as mentioned in the article, when the internet was first discovered, students discovered they were able to send emails and and exchange files with other people in their university and other universities. Cory Doctorow, author of some great books including Little Brother and Homeland, says of the internet: "The internet is only that wire that delivers freedom of speech

Trailer targets:  - Film the rest of the clips and re film the clips where the sound was bad quality - edit my trailer Poster targets:  - continue to edit the posters - edit the first and second poster - need to take another image for the third poster targeted at the fans in general