Advertising and Marketing index


  1. Introduction: narrative in advertising
  2. Advertising: persuasive techniques
  3. Advertising: the representation of women in advertising
  4. Advertising: Score case study and wider reading
  5. Advertising: Maybelline case study and wider reading
  6. Advertising: Gauntlett - Media, Gender and Identity reading and questions

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Reception theory

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 1)  write a paragraph for each advert analysing the dominant, negotiated and oppositional readings. The dominant reading for this advert is Reebok are trying to portray the image of 50 Cent coming from a poorer, less advantage background, and he came up from nothing without anyone to support him.The quote "there is no plan B" shows that people should put 100% into every day as it is unlikely they will get another opportunity to do better. Reebok are trying to say that using their products will help individuals feel confident enough to build themselves up from nothing.  The negotiated reading is that Reebok have chosen to dress 50 Cent in a hat, chains and a vest which is normally associated with gangs and violence. However, the audience could read this is he came from gangs and crime but he still bettered his life, and that anyone can improve their lifestyle by using products from Reebok.  An oppositional reading is the way that the image is portrayed...
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Blog feedback and learner response

WWW: This is a mixed picture – your reception theory analysis for the RBK advert is excellent and shows great potential for Media. The text you chose as a second advert analysis for reception theory is also very interesting (different to ‘reading an image’ but it works here). You show you understand reception theory which is great… but unfortunately other work is missing. EBI: Firstly, you are missing a key piece of work: the icon/index/symbol work ( https://mediamacguffin12.blogspot.co.uk/2017/09/migrain-semiotics-icon-index-symbol.html  ). It’s so vital that you keep up with the workload and complete work on time – if you are completing the expected five hours’ of media homework a week you will easily keep on top of the work for both sides of the course but I don’t think that’s the case currently (at least not consistently). Secondly, not all your work is at the same level as your RBK reception theory analysis. Even the second advert for reception theory could have offe...
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MIGRAIN: Genre

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    Media Factsheet 03 - Genre: Categorising texts 1) What example is provided of why visual iconographies are so important? The example provided is 'Star Trek' and 'Star Wars' where both use iconographies from Science fiction, but they use it in different way. Star Trek uses more futuristic settings which relates to a more glorified world of the future. The Star Wars universe is far less ideal, but they both come under the same genre of Science-fiction. For example, both films are set in outer space, use space ships, use aliens as characters, use laser guns and high tech devices, but they use different setting in order to make their film distinct.  2) What examples are provided of the importance of narrative in identifying genre? The examples that are used is soap operas and sit-coms. In soap operas, the story takes a long time to develop because that are lots of underlining issues being dealt with at the same, which will continue...
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