Newspapers: The Decline In Print Media


Blog task 1: The impact of Google

Read this article looking at the impact Google has had on the traditional newspaper business.

Answer the following questions:

1) Why has Google led to the decline of the newspaper industry?

Because it is now more convenient to access soft and hard news through the use of google,  they attracted a lot of customers that wanted to advertise on their search engine which led to media businesses siphoning billions in advertising revenue over the past decade or so.

2) Find a statistic from the article that illustrates the decline of traditional news media.

Newspaper businesses had a decline of $40 billion, or about 60 percent of the ad revenue in 2000 

3) Looking at the graph featured in the article, what period has seen the steepest decline in newspaper advertising revenue? 

2005 - 20012 as this is was close to when the internet was introduced.

4) Do you personally think Google is to blame for newspapers closing and journalists losing their jobs? Why?

Personally, I don't think they are to blame to a certain extent as there could of been other factors on behalf of the newspaper businesses that caused people to lose their jobs. Although Google may be  a reason to why people lost their jobs, it is not their fault as they could not of predicted this and it is just business. Yet, it could be seen that is their fault as they did attract a lot of businesses and customers to them.

5) Read the comments below the article. Pick one comment you agree with and one you disagree with and explain your response to the comments in detail.

"I think the Internet is incredibly poorly designed. Rather than being free, everything on it should cost something in order to compensate creators." I wholeheartedly disagree with this comment as i believe that google has the right to give its content out for free. If they didn't do this, most people will not have purchased their content (depending on the price), which will mean that Google will not have achieved such a big accomplishment of being one of the best companies in the world.

"Google sold us a bill of goods". I do agree with this statement as i think that this is Google's job. Their aim is to serve us good content which is the same with a lot of other businesses. They shouldn't be worrying about their competitors. It all about survival.

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