Ofcom report into news consumption 2018


Blog task 2: Ofcom report into news consumption 2018

Now read this Ofcom 2018 report on the consumption of news in the UK. Note down the key statistics and changes that Ofcom highlight and answer the following questions:
1) Look at the key findings from the report on page 2. How do UK adults generally get their news? 
TV is the most-used platform for news nowadays by UK adults (79%), followed by the internet (64%), radio (44%) and newspapers (40%).

2) Read the overall summary on page 8. How popular are newspapers as a news source? How does this compare to other news sources?
Newspapers are the least popular source of information for adults in general where as TV and internet are the most popular. BBC One is the leading source of news in the UK where 62% of the adults use it. However, those aged 65+ read newspapers more but do not use the internet for their news.

3) Look at the summary of platforms used on page 13. What audience demographic groups are most and least likely to read newspapers?
The ABC1 socio-economic group are more likely to use internet, radio and newspapers for news than C2DEs, but are just as likely to use TV.

4) Read Section 3 on cross-platform news consumption (page 19). What newspaper brands can you find in the list of most popular news sources across platforms?

The daily mail (12%) The Metro (9%) The Sun (8%) and Mail on Sunday (8%).

5) Now turn to Section 6 focusing on newspapers (page 38). How has the circulation of national newspapers decreased since 2003?

it has been slowly decreasing

6) What are the most-used newspaper titles?

National daily titles.

7) What newspaper are 65+ people more likely to read?

The daily mail

8) What are the most popular titles when print and online figures are combined (look at page 41)?

The guardian

9) How does the i compare to the Daily Mail?
Daily mail sells 3 times much more than the i which makes it more popular.

10) Look at page 42. What percentage of newspaper users used free newspapers such as Metro in the UK in 2018 ('freesheets')?

26%

11) Now study the demographic details for our two CSP newspapers on page 44. What is the breakdown of the Daily Mail audience?

Daily mail total is 31 (29 male:32 female) ABC1 (31) c2de (30) EMG (31) non-EMG (31)

12) What is the breakdown for the i audience?

Total 5. Male:Female (7:4) ABC1 (7) C2DE (4) EMG (4) Non-EMG (6)

13) Look at the summary on page 46: news consumption via social media. What audience groups are using social media for their news and what sites do they use?
Approximately 44% of adults use social media

14) What does this report tell us about the decline of the traditional newspaper industry in the UK?
That more people tend to use the internet and social media instead of print

15) How can media institutions such as the Daily Mail and the i remain relevant and profitable in the digital media landscape?

They could target a niche audience.

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