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OSP: Clay Shirky - End of audience blog tasks

Media Magazine reading Media Magazine 55 has an overview of technology journalist Bill Thompson’s conference presentation on ‘What has the internet ever done for me?’ It’s an excellent summary of the internet’s brief history and its impact on society. Go to  our Media Magazine archive , click on MM55 and scroll to page 13 to read the article ‘What has the internet ever done for me?’ Answer the following questions: 1) Looking over the article as a whole, what are some of the positive developments due to the internet highlighted by Bill Thompson? A positive development due to the internet is the quick communication; as mentioned in the article, when the internet was first discovered, students discovered they were able to send emails and and exchange files with other people in their university and other universities. Cory Doctorow, author of some great books including Little Brother and Homeland, says of the internet: "The internet is only that wire that delivers fre...
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Blog feedback and learner response

WWW: This is a mixed picture – your reception theory analysis for the RBK advert is excellent and shows great potential for Media. The text you chose as a second advert analysis for reception theory is also very interesting (different to ‘reading an image’ but it works here). You show you understand reception theory which is great… but unfortunately other work is missing. EBI: Firstly, you are missing a key piece of work: the icon/index/symbol work ( https://mediamacguffin12.blogspot.co.uk/2017/09/migrain-semiotics-icon-index-symbol.html  ). It’s so vital that you keep up with the workload and complete work on time – if you are completing the expected five hours’ of media homework a week you will easily keep on top of the work for both sides of the course but I don’t think that’s the case currently (at least not consistently). Secondly, not all your work is at the same level as your RBK reception theory analysis. Even the second advert for reception theory could have offe...
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MIGRAIN: Reading an image

Image
1) Analyse this RBK 50 Cent advert using the key media language you learned today: denotation, connotation, colour, pose, framing, composition, size, type of shot, subject matter, setting, lighting. This advert consists of two images; the first one being an image of a black male rapper, '50 Cent' who is wearing a hat slanted to the side, a chain and a vest top, which are items that you would typically associate with 'gangsters' and criminals. The message that Reebok are trying to denote to the audience with the use the quote is that there is no second chance, so give everyday 100% because there may not be a tomorrow. Also that they are trying to help people who are involved in gangs, turn their life around and make a better life for themselves. However, the audience can connate this advert completely differently; the use of a rapper who has previously been associated with crime and the second image of fingerprints could suggest to the audience that Reebok ...
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