Newspapers & Weekly news story indexes



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OSP: Clay Shirky - End of audience blog tasks

Media Magazine reading Media Magazine 55 has an overview of technology journalist Bill Thompson’s conference presentation on ‘What has the internet ever done for me?’ It’s an excellent summary of the internet’s brief history and its impact on society. Go to  our Media Magazine archive , click on MM55 and scroll to page 13 to read the article ‘What has the internet ever done for me?’ Answer the following questions: 1) Looking over the article as a whole, what are some of the positive developments due to the internet highlighted by Bill Thompson? A positive development due to the internet is the quick communication; as mentioned in the article, when the internet was first discovered, students discovered they were able to send emails and and exchange files with other people in their university and other universities. Cory Doctorow, author of some great books including Little Brother and Homeland, says of the internet: "The internet is only that wire that delivers fre...
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Semiotics: icon, index, symbol

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1) Find three examples for each: icon, index and symbol. Provide images or links. Icon:  Index: symbol:   2) Why are icons and indexes so important in media texts? Icons and indexes are important in media texts because they are a visual aid for the viewer. They help the viewer depict what the media text is trying to portray and allows them to relate to the texts; without icons and indexes, it makes it hard for the person viewing the media text to understand and relate. 3) Why might global brands try and avoid symbols in their advertising and marketing? The reason why global brands may avoid using symbols is because symbols allows the viewer to interpret it the way they wish to, which may make them lose focus as to what the brand is trying to portray. Also, symbols don't mean the same thing or are not used all around the world, which means it makes their advert or marketing very limited to countries that tend to understand the particular symbols used...
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Newspapers: Regulation

Task One: Media Magazine article and questions Read the Media Magazine article: From Local Press to National Regulator in MM56 (p55). You'll find the article  in our Media Magazine archive here . Once you've read the article, answer the following questions: 1) Keith Perch used to edit the  Leicester Mercury . How many staff did it have at its peak and where does Perch see the paper in 10 years' time? He employed 130 journalists at one point.  Perch thinks that if it is still in print, it will  be weekly, extremely expensive, and have a very  small circulation; if it is online only – the likeliest  outcome – it will be unlikely to make money,  and so would employ as few as five or six staff.   2) How does Perch view the phone hacking scandal? He thought that the biggest single issue is that something  illegal was going on which obviously should not have been, and which  wasn’t dealt with by the police.  Far too  many newspapers...
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